Pastels That Pop: The Latest Wardrobe Essential

BEOM’s pastel cord set collection is designed for women who want to make a statement without saying too much. These co-ord sets combine breezy silhouettes with soothing shades like lavender, mint green, blush pink, powder blue, and soft beige. Whether worn to brunch, casual outings, or garden parties, these ensembles are a perfect balance of minimalism and style.

With the rise of dopamine dressing and feel-good fashion, pastel tones provide a fresh alternative to bold prints and neutrals. BEOM’s latest drop aims to offer just that—a wardrobe refresh that feels soft on the skin and easy on the eyes.

Designed and Manufactured In-House with Precision

Staying true to its brand ethos, BEOM crafts every pastel cord set in its Gurugram facility with a team of over 80 highly skilled tailors and designers. This vertically integrated model ensures complete quality control from fabric selection to final finishing. BEOM’s pastels are not only stylish but tailored to perfection using breathable, skin-friendly fabrics like cotton blends, rayon, and modal.

With full creative control over design and production, BEOM continues to set itself apart from fashion labels that rely on third-party manufacturing. It’s not just fashion—it’s precision-crafted lifestyle apparel.

Meeting the Fashion Needs of the Modern Indian Woman

The pastel cord set for women collection reflects BEOM’s deep understanding of evolving fashion trends among Gen Z and Millennial consumers. These sets are designed to be versatile and flattering across different body types and are easy to accessorize for different moods and occasions.

BEOM offers options in both long and short sleeves, cropped tops, culottes, wide-leg pants, and shorts—giving women plenty of choice while maintaining the signature co-ord aesthetic. These pastel styles are ideal for college wear, weekend getaways, casual Fridays at the office, or simply lounging in elegance.

Leadership with Purpose and Vision

At the helm of BEOM is Rishabh Tiwari, a seasoned marketing expert with over a decade of industry experience. His vision, supported by operational lead Rahul Kumar, has been instrumental in building BEOM’s brand as India’s go-to destination for stylish cord sets. Together, they continue to push the boundaries of homegrown fashion by focusing on consistency, innovation, and direct consumer engagement.

Available Now Across Platforms

BEOM’s pastel cord set for women collection is now live on www.beom.in and across all major marketplaces, including Myntra, Flipkart, and Amazon. Each campaign visual and product image is conceptualized and shot in-house—keeping the brand’s aesthetic refined, unified, and instantly recognizable.

This new collection not only embraces seasonal relevance but also delivers timeless appeal—making pastels more than just a passing trend, but a wardrobe staple.

About BEOM
BEOM is a Gurugram-based women’s fashion startup specializing in high-quality cord sets that cater to India’s dynamic young audience. With an end-to-end in-house production unit, BEOM delivers co-ords across categories like white cord sets, cotton styles, printed designs, and the newly launched pastel collection. The brand stands out for its commitment to craftsmanship, comfort, and contemporary design.

Website: www.beom.in
Marketplaces: Myntra, Flipkart, Amazon
Contact: Rahul Kumar – [email protected]